Lucinda Price is a writer, presenter, comedian and host of CADA’s Drive show, Flex and Froomes.
Best-known by her online moniker @frooomes, Lucinda is also the CEO of FROOMESWORLD, an international one-woman business specialising in scripting, producing, presenting and editing original content.
She has written for The Guardian, The Sydney Morning Herald, ABC, MTV, Life Without Andy, Monster Children, Cool Accidents and Pedestrian, alongside her weekly newsletter with 10,000 subscribers.
Lucinda’s TV credits include ABC’s At Home Alone Together, in a sketch she wrote and edited, Amazon original The Moth Effect, Australia Now and Then, a host on MTV Australia and as a presenter on ABC’s Art Works. She has also written for the 2021 ARIA Awards and ABC’s Question Everything.
As an interviewer, Lucinda is known for her cheeky wit and ability to connect and build rapport with people from all walks of life. She’s as comfortable on a red carpet in a pair of Louboutins as she is in a two-dollar shop mullet at SEXPO.
Previously ‘The Face’ of PEDESTRIAN.TV, she has an innate understanding of the intersection between youth media and advertising. She’s worked with global brands like Nike, Airbnb and Red Bull, along with Vodka Cruiser.
Lucinda has spoken on panels at The Wheeler Centre, Emerging Writers’ Festival, Digital Writers’ Festival and has performed live as part of Giant Dwarf’s Nailed It and Poems for Paws. She’s featured on ABC’s A Rational Fear and is a regular guest on The Friday Shake Up on Triple J.
With a passion for taking the piss across multi-platform media, Lucinda is a one-of-a-kind creative powerhouse.