Lucinda Price (aka Froomes) is a writer, presenter, comedian, podcaster and radio host.

She’s one half of radio duo Flex & Froomes on CADA, and presents an award-winning daily pop culture podcast of the same name on iHeartRadio.

She’s also the CEO of FROOMESWORLD, an international one-woman business specialising in scripting, producing, presenting and editing original content. She has amassed a cult following online and earned an AACTA nomination for Best Digital Creator of 2022. 

As a seasoned MC and entertainer, she’s appeared at some of Australia’s largest live events and stages, from Beyond The Valley to the Opera House, Ability Fest and Fed Live. Her sold-out debut show at the 2023 Melbourne International Comedy Festival was rated five stars from The Age.

Lucinda’s TV credits include ABC’s At Home Alone Together, in a sketch she wrote and edited, Amazon original The Moth Effect, Australia Now and Then, a host on MTV Australia, a presenter on ABC’s Art Works and the red carpet host of the 2022 ARIA Awards. She has also written for the 2021 ARIA Awards and ABC’s Question Everything.

Her writing work has appeared in The Guardian, The Sydney Morning Herald, ABC and Pedestrian, alongside her weekly newsletter with over 10,000 subscribers.

With an innate understanding of the intersection of advertising and social media, she’s created and fronted original partnerships for global brands like Nike, Airbnb and Red Bull, alongside ongoing ambassadorial roles for some of Australia’s largest and most beloved brands. 

With a passion for taking the piss across multi-platform media, Froomes is a one-of-a-kind creative powerhouse.